The gap between the SEO and Content Marketing!
We have a lot of these 2 concepts, which has been doing the rounds on the net since a long time. SEO, on one hand, is a concept, a process, a new technology that has helped in optimising the web pages and the search engine that filters out the best pages, as per the keywords used to search.
Content marketing is the strategy, which is much broader and pertains only to the content of the page or site. It is used in a more relevant and creative way, targeting defined set of audiences. Content marketing is a part of all the marketing types, simply because there is nothing without content!
Content is the data, which is modified in a way to gain more business. Mainly for the social media marketing content is the base, upon which the various strategies are applied to target defined or common audience.
SEO uses content, in a more narrow and refined way to optimise the search and make the page or site highlight at the top based on those keywords or niche given by the user. SEO aims for certain criteria and the content part fulfils it. SEO lets the content marketing know about the most searched keywords or topics and demands content in similar lines, which is fulfilled by the content marketing team.
SEO and Content marketing overlap at many points. Both of them need to be consistent, at all times. SEO asks for links and content marketing fulfils it with links. When there are links that highlight your page, that link should be linked to great content. So, both of them are connected here too. SEO needs content and Content Marketing just passes that!
So, SEO and Content marketing are related to each other, but they are not the same.
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